Posts for May, 2010

Automated sales proposal and product decision tool for concentrated solar start-up

May 6th, 2010 by Greg Boutin
Annual PV Solar Radiation (Flat Plate, Facing ...

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Nailing the right market strategy for a concentrated solar product requires frequent iterations – almost as frequent as the product design changes.

So I first modeled all of the more quantifiable factors: power prices, insolation levels, and public incentives. Remark those still vary with location, project size and type, and for the first two at least, time of day. Fun stuff.

Did the engineers of our Californian startup get more headaches from their work? They did spend long periods on a red-hot roof testing prototypes. But there is something about creating the future that just makes you love the grunt work. (more…)

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10 questions to assess your website’s business performance

May 5th, 2010 by Greg Boutin
SAN ANSELMO, CA - MAY 09:  The Facebook websit...

Image by Getty Images via @daylife

Thanks to a client request and a full redesign under way for the Growthroute’s website and blogs, I have done a fair amount of work and thinking lately on what constitutes a good website from a business standpoint. Some of the results are shared here, in the form of 10 questions. Your comments and inputs are invited.

  1. Does it tell visitors what the company does in 5 seconds or less?
  2. Does it cater specifically to the top groups you target, and is it organized around those audiences? Does it answer the main questions a typical group member would have?
  3. Does it tell visitors what the company does not do in 5s or less? Is it differentiated from your competition? (more…)

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