Web appsProduct re-positioning and lead generation for a web content management system provider

June 7th, 2010 by Greg Boutin
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The company marketed itself as a content management system for static pages. It did not resonate much in the market and so they were struggling to bring in new business. We met by chance and went from there.

Work completed

  • Relabeled the solution as a tool to manage large networks of microsites for retail locations
  • Sales introductions
  • Restructured the website and built a credible presentation storyline and deck

Key contributions

  • Networked within the financial industry and landed presentations at two major banks
  • Highlighted other potential uses for the product, such as managing landing pages
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