The CEO had just decided to exhibit at a major tradeshow. It was six weeks away and the company had no mailing list, no booth, no brochure, and a website that didn’t talk to anyone or looked professional. An advisor of the CEO asked me to address all those problems.

Work completed

• Positioning and messaging centered on key decision-makers, identified as part of the project
• Professional booth and brochures
• Email campaign
• New corporate site
• New tradeshow microsite

Key contributions

• Getting the company ready on time and on budget for the tradeshow
• Helping them generate many more leads than expected
• Creating two new websites within the budget, originally planned for the tradeshow material only

Tags: brochure design, ehealth, email blast, email campaign, microsites, tradeshow marketing, tradeshow preparation