Product management

MarketReach workshops: click with your market

June 8th, 2011 by Greg Boutin

MarketReach© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that market.

MarketReach is designed for company and product leaders. Together, we seek to achieve a market breakthrough, as per GrowthRoute’s self-assigned mandate. (more…)

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Makeover of a renewable energy system manufacturer

June 6th, 2011 by Greg Boutin
Passivhaus cross-section, English annotation

Image via Wikipedia

This American manufacturer of geothermal heat pumps and photovoltaic heat recovery solutions contacted me after reading my article Consolidation and Integration in the Solar PV Business, in order to create a financial and product specification model for a new product.
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Automated sales proposal and product decision tool for concentrated solar start-up

May 6th, 2010 by Greg Boutin
Annual PV Solar Radiation (Flat Plate, Facing ...

Image via Wikipedia

Nailing the right market strategy for a concentrated solar product requires frequent iterations – almost as frequent as the product design changes.

So I first modeled all of the more quantifiable factors: power prices, insolation levels, and public incentives. Remark those still vary with location, project size and type, and for the first two at least, time of day. Fun stuff.

Did the engineers of our Californian startup get more headaches from their work? They did spend long periods on a red-hot roof testing prototypes. But there is something about creating the future that just makes you love the grunt work. (more…)

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