Market understanding and selection

Web appsMarketReach workshops: click with your market

June 8th, 2011 by Greg Boutin

MarketReach© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that market.

MarketReach is designed for company and product leaders. Together, we seek to achieve a market breakthrough, as per GrowthRoute’s self-assigned mandate. (more…)

No Comments »

Market strategy and strategic partnership development for B2B semantic web platform

September 7th, 2010 by Greg Boutin

Image by lrargerich via Flickr

A B2B semantic web platform considered expanding into new vertical and international markets directly and through strategic partners. They enrolled my services to assess their options. (more…)

No Comments »

Market product specifications and thought leadership strategy for semantic platform startup

February 7th, 2010 by Greg Boutin

Like other applications, ambitious multipurpose web platforms must start by solving a specific market problem, and find their ways into the heart of a passionate community of early adopters.

Those are the challenges I took on at the request of an intriguing multi-million stealth startup’s founders. (more…)

No Comments »

Attention Web 3.0 start-ups: redirect 25% of your R&D budget to market validation

July 9th, 2009 by Greg Boutin

In my observations on the Semantic Technology conference last month, I mentioned I would be blogging separately about the dire lack of investments by Web 3.0 start-ups in market understanding and marketing.

Before I start, let me signal some conflict of interest here: in the course of my job, I lead efforts on market understanding and positioning, brand awareness and lead generation. The idea is that developing my market is in the interest of start-ups with a stake in Web 3.0 and the semantic web. I get more business when they do :) But please do discount my words for this bias, and decide for yourself, when all is said and done, whether we have a solid case here or not.

My main claim with this post is that companies in the Web 3.0 and semantic web space are downright bad at filling unmet
needs, packaging their offer effectively and cutting through the market
noise to secure users and revenues. It even appears this incapacity to grow revenues has a direct impact on their
ability to make money (ok, it’s sunny outside, after five days of clouds there is no harm in having a little fun, is there? ;)

The large and growing number of players at SemTech told me that we are already in a crowded market. And yet: few real products, and very few sales. Most of the people there live on R&D funding from public institutions and overtrusting angels, not client receivables.

Why? (more…)