Product marketing

MarketReach workshops: click with your market

June 8th, 2011 by Greg Boutin

MarketReach© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that market.

MarketReach is designed for company and product leaders. Together, we seek to achieve a market breakthrough, as per GrowthRoute’s self-assigned mandate. (more…)

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Makeover of a renewable energy system manufacturer

June 6th, 2011 by Greg Boutin
Passivhaus cross-section, English annotation

Image via Wikipedia

This American manufacturer of geothermal heat pumps and photovoltaic heat recovery solutions contacted me after reading my article Consolidation and Integration in the Solar PV Business, in order to create a financial and product specification model for a new product.
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Blog comments showing in Canadian Business print magazine this week

July 19th, 2009 by Greg Boutin

I am glad to report that Canadian Business decided to reprint the main part of a post I wrote in May on this blog, pointing out the weakness of their argument against the Green Energy Act.

It’s not online so I can’t point to it, but you will find it on P8 of the August 17, 2009 issue (they pre-date their magazine), the first comment on the page, entitled “California Dreamin’” (unfortunately this title misleads the reader about the nature of the argument, but let’s not be too picky…)  The fact that they publish a pretty strong critique like this one speaks volume about the willingness of the magazine to show all sides of a story. Kudos to Canadian Business!

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