At last, my new site and blog are up! It has taken over a year to conceive and create, essentially because I was also busy helping other entrepreneurs the whole… Read the rest

Social media for lead generation might be all the craze out there, but many businesses I know have little to show for their investment in it, or have yet to… Read the rest

MarketReach© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that… Read the rest

This American manufacturer of geothermal heat pumps and photovoltaic heat recovery solutions contacted me after reading my article Read the rest

How do you scale a clever mobile app solving a simple problem in the large retail space? And how do you do it on a shoestring budget?

An… Read the rest

This Canadian provider of pipe leak detection solutions has a fantastic technology. When I got involved, it was clear that the sky was the limit – if only… Read the rest

The CEO had just decided to exhibit at a major tradeshow. It was six weeks away and the company had no mailing list, no booth, no brochure, and… Read the rest

A B2B semantic web platform considered expanding into new vertical and international markets directly and through strategic partners. They enrolled my services to assess their options.

… Read the rest

The company marketed itself as a content management system for static pages. It did not resonate much in the market and so they were struggling to bring in… Read the rest

Nailing the right market strategy for a concentrated solar product requires frequent iterations – almost as frequent as the product design changes.

So I first modeled all of… Read the rest