Messaging

Website redesign and tradeshow preparation for a hospital procurement web platform

November 7th, 2010 by Greg Boutin
UW surgery and residents

Image via Wikipedia

The CEO had just decided to exhibit at a major tradeshow. It was six weeks away and the company had no mailing list, no booth, no brochure, and a website that didn’t talk to anyone or looked professional. An advisor of the CEO asked me to address all those problems. (more…)

No Comments »

Web appsProduct re-positioning and lead generation for a web content management system provider

June 7th, 2010 by Greg Boutin
Bank Interior Décor | Bank Decor Design | Busi...

Image by I-5 Design & Manufacture via Flickr

The company marketed itself as a content management system for static pages. It did not resonate much in the market and so they were struggling to bring in new business. We met by chance and went from there. (more…)

No Comments »

Market product specifications and thought leadership strategy for semantic platform startup

February 7th, 2010 by Greg Boutin

Like other applications, ambitious multipurpose web platforms must start by solving a specific market problem, and find their ways into the heart of a passionate community of early adopters.

Those are the challenges I took on at the request of an intriguing multi-million stealth startup’s founders. (more…)

No Comments »