MarketReach© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that market.
MarketReach is designed for company and product leaders. Together, we seek to achieve a market breakthrough, as per GrowthRoute’s self-assigned mandate. (more…)
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Renewable energy business in Ontario has taken off, thanks to a well thought-out Green Energy Act (see my article Could Ontario be the next Germany? in Renewable Energy World magazine on the topic, in the specific context of solar power). A financing organization retained GrowthRoute in order to conduct emergency due diligence review on a series of micro-hydro projects. (more…)
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This American manufacturer of geothermal heat pumps and photovoltaic heat recovery solutions contacted me after reading my article Consolidation and Integration in the Solar PV Business, in order to create a financial and product specification model for a new product.
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This Canadian provider of pipe leak detection solutions has a fantastic technology. When I got involved, it was clear that the sky was the limit – if only commercialization capabilities could be beefed up.
In the water business, technology is only one driver of market adoption. Even more so when clients are municipalities, and the company is looking for investors. (more…)
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Who knew you could find gold in wastewater? The solid materials that used water contains can be diverted and used as fertilizers by farmers. Technologies that do it are still evolving, and require funding.
Last year I was contacted by an investment institution to carry business due diligence on a pilot project to assess the commercial potential of a pilot project for such a technology. Previous due diligence experience with a $20m public funding initiative for a wastewater treatment station in the developing world complemented my commercialization expertise in cleantech, and helped conduct an objective assessment. (more…)
