MarketReach© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that market.
MarketReach is designed for company and product leaders. Together, we seek to achieve a market breakthrough, as per GrowthRoute’s self-assigned mandate. (more…)
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A serial entrepreneur at a stealth startup in social semantics (try to repeat those last words quickly…) contacted me to assist with product development and go-to-market activities. (more…)
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How do you scale a clever mobile app solving a simple problem in the large retail space? And how do you do it on a shoestring budget?
An interesting challenge I recently got to assist an entrepreneur with.
One way is to attract more prospects in the targeted segment, on the cheap; another way is to extend the segment through business model innovation.
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The CEO had just decided to exhibit at a major tradeshow. It was six weeks away and the company had no mailing list, no booth, no brochure, and a website that didn’t talk to anyone or looked professional. An advisor of the CEO asked me to address all those problems. (more…)
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A B2B semantic web platform considered expanding into new vertical and international markets directly and through strategic partners. They enrolled my services to assess their options. (more…)
