GrowthRoute’s work

Web appsMarketReach workshops: click with your market

June 8th, 2011 by Greg Boutin

MarketReach© is a series of workshops integrated into actual “work”, all designed to identify the best market for your product and the most effective ways to connect with that market.

MarketReach is designed for company and product leaders. Together, we seek to achieve a market breakthrough, as per GrowthRoute’s self-assigned mandate. (more…)

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Website redesign and tradeshow preparation for a hospital procurement web platform

November 7th, 2010 by Greg Boutin
UW surgery and residents

Image via Wikipedia

The CEO had just decided to exhibit at a major tradeshow. It was six weeks away and the company had no mailing list, no booth, no brochure, and a website that didn’t talk to anyone or looked professional. An advisor of the CEO asked me to address all those problems. (more…)

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Market strategy and strategic partnership development for B2B semantic web platform

September 7th, 2010 by Greg Boutin
Bifurcation

Image by lrargerich via Flickr

A B2B semantic web platform considered expanding into new vertical and international markets directly and through strategic partners. They enrolled my services to assess their options. (more…)

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Web appsProduct re-positioning and lead generation for a web content management system provider

June 7th, 2010 by Greg Boutin
Bank Interior Décor | Bank Decor Design | Busi...

Image by I-5 Design & Manufacture via Flickr

The company marketed itself as a content management system for static pages. It did not resonate much in the market and so they were struggling to bring in new business. We met by chance and went from there. (more…)

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