Market and technology trends

Announcing our upcoming MeetUp: business opportunities from semantic technologies with author David Siegel

February 9th, 2010 by Greg Boutin
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Image by davidcoxon via Flickr

In the footstep of my last post, I would like to announce the next meeting of the Toronto Semantic Web Meetup group, which I am co-organizing with William Mougayar of Eqentia.

The meetup will take place on March 2 at 6.30pm at the Social Innovation Centre in Toronto, and feature a roundtable discussion on the business opportunities opened up by semantic technologies, with the participation of David Siegel, the author of Pull: The Power of the Semantic Web to Transform your Business.

To sign up, please visit http://www.meetup.com/Toronto-Semantic-Web-Meetup-Group/calendar/12531709/

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Social media as a marketing tool… among others

February 4th, 2010 by Greg Boutin
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Image by smemon87 via Flickr

A connection of mine just directed me, by good ol’ email, to a new book on social media. My friend knows I am thinking about the topic these days. This yet-to-be-released book puts marketing and social media in opposition, asserting that businesses must stop marketing and start engaging. The author positions himself as the “world’s authority on the topic”.

Yawn.

Social media is here to stay, no question. I use it every day, and it does occasionally help shape my impression on brands. But let’s curb the enthusiasm and keep our feet on the ground, as its impact is blown largely out of proportion:

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The next web to be user-centric (thoughts on David Siegel’s Pull book)

January 18th, 2010 by Greg Boutin

How much time do you waste searching for stuff on the web, or filling up forms with similar information over and over?

For all its might, utility, and growth, what we have today is a scattered web, a web of distant destinations, on which finding information requires a whole expedition across loosely-connected archipelagos of data, each with its own information requirements, rules of engagement, and gravitational attempts at capturing your time and money.

So, when David Siegel contacted me to review his upcoming book Pull: The Power of the Semantic Web to Transform Your Business, I was immediately attracted by his core premise, the creation of a web that would automatically wrap around us and serve us based on the actual characteristics and needs of our lives.

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Search: Statistics vs. Semantics. And so the Battle Begins…

May 26th, 2009 by Greg Boutin

The Semantic Web gang gathered this month to discuss the recent launch of Wolfram Alpha and the endorsement of RDFa by Google.

My impression of Wolfram, to talk about it for a second, is that it fills a clear white space in the search engine arena, a space I would divide up into 2 sub-fields:

  • FIND: when you seek a specific, well-defined piece of information, you’re into FIND mode. IMHO, that’s a task in which Google’s supremacy is fast eroding. If I seek a precise answer to a question, say the names of the different provinces in India or all the movies in which Sharon Stone played (not that I’d ever look for that), I tend to rely less and less on the search engine gorilla. I either go directly to Wikipedia (although it’s a little like Google in that it’s often serving me ‘too much information’), use vertical databases (such as IDMB for movies), or land directly on more targeted search engines such as Powerset or, now, Wolfram, which impressed me.
    Granted, I sometime still use Google to access Wikipedia. But the point is, Google is not my exclusive entry point to the web in that scenario. So Wolfram may well have found a key weakness to exploit, as the statistical approach *may* not be ideally suited to this task. Will Wolfram steal significant volume of clicks from Google? I don’t know, a lot of that comes down to execution, but there is no denying it found a crack in the shiny armor. (more…)

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Any Physical Barrier Between our Real and Virtual Worlds?

September 22nd, 2008 by Greg Boutin

It’s indirectly related to the Semantic Web, but there is an interesting post today by Nova Spivack, Twine‘s creator, on the digital space increasingly branching out into the physical world and expanding it.

Nova’s central claim is that “the digital world is going physical”, with the digital world extending and “incorporating” the physical one by offering additional environments for us to interact with. Most of the examples provided actually support the idea that the physical world is more fully captured, represented and analyzed digitally, rather than the idea that virtual is going physical; but Nova rightly sees a linear trend here in that, once the material environment is more fully digitized, the virtual world can enhance it.

That doesn’t quite make the virtual world “physical” but, as a catchy marketing phrase to capture our attention, it worked :) (more…)

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