It’s indirectly related to the Semantic Web, but there is an interesting post today by Nova Spivack, Twine‘s creator, on the digital space increasingly branching out into the physical world and expanding it.

Nova’s central claim is that “the digital world is going physical”, with the digital world extending and “incorporating” the physical one by offering additional environments for us to interact with. Most of the examples provided actually support the idea that the physical world is more fully captured, represented and analyzed digitally, rather than the idea that virtual is going physical; but Nova rightly sees a linear trend here in that, once the material environment is more fully digitized, the virtual world can enhance it.

That doesn’t quite make the virtual world “physical” but, as a catchy marketing phrase to capture our attention, it worked (more…)