Step-by-Step Instructions by Mint’s Founder on Growing a Start-up
To any current or would-be entrepreneur, I highly recommend the following video of a presentation this month by Aaron Patzer, CEO of Mint, which was recently sold to Intuit for $170 million.
At first I thought it was a bit long, at 22 minutes, and so I figured I’d only watch the first few minutes. 23 minutes later, I am writing this blog post. Aaron goes over the start-up creation and growth process in practical details, even presenting slides from his own original pitch.
One thing, I’m not a fan of the first advice he gives, about focusing entirely on the product and hiring only engineers when you start, which has some truth to it in a number of situations but can lead to complete trainwrecks in others. Someone on the team needs to tie your development to a market need and a winning revenue model – it may not have to be a business person, and a well-atuned engineer can do that as Aaron shows, but it’s got to be someone with a certain ability to think ”market”. Leaving that detail aside, his advice is a gem.
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- Aaron Patzer lays bare Mint’s numbers (vator.tv)
- Making a Mint (kevinsgreatadventure.blogspot.com)
- Startups 101: The Complete Mint Presentation (techcrunch.com)
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- Intuit to buy Mint for $170 million (vator.tv)
- Intuit to swallow Mint for $170 million (news.cnet.com)
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