Posts tagged ‘convincing investors’

Web appsThe art of Persuasion for fundraising entrepreneurs (or what you can learn from Aristotle and Steve Jobs)

June 22nd, 2011 by Greg Boutin
Detail of The School of Athens by Raffaello Sa...

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As a budding entrepreneur, you might have the best concept in the world, but if you can’t communicate it effectively and persuade others to believe in you and in your project, you will fail regardless. On the other hand, mastering Persuasion could make you the next Steve Jobs (who hasn’t heard of his “reality distortion” field?)

That is especially true in the context of fundraising. Unless you have a history of building successful startups (and even then), potential investors, clients and collaborators will judge you based in large part on the credibility and rigor of your business case. (more…)

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