Posts tagged ‘customer relationship management’

Video and slides of presentation on sales process and CRM systems

November 13th, 2009 by Greg Boutin

Last month I gave a presentation at the Research Innovation Center in Mississauga, looking at the topics I discussed in my last post, and presenting some implementation of a CRM system, which I did for a client.

The video of this presentation is now available at http://www.youtube.com/user/RICCentre and the slides are here: http://www.riccentre.com/images/Greg_Boutin.pdf

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Why have a product manager and not a sales process manager?

October 29th, 2009 by Greg Boutin

If you still read magazines… you might have seen GotoMeeting’s “Do the Math” ad, comparing the cost of their service to that of a business trip. Brilliant.

GotoMeeting

Companies too have noticed and, in virtually every sector, they are leveraging ubiquitous electronic connectivity to chomp the cost of sales and improve lead generation and conversion rates. (more…)

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