Posts tagged ‘facebook’

Social media as a marketing tool… among others

February 4th, 2010 by Greg Boutin
social wordle

Image by smemon87 via Flickr

A connection of mine just directed me, by good ol’ email, to a new book on social media. My friend knows I am thinking about the topic these days. This yet-to-be-released book puts marketing and social media in opposition, asserting that businesses must stop marketing and start engaging. The author positions himself as the “world’s authority on the topic”.

Yawn.

Social media is here to stay, no question. I use it every day, and it does occasionally help shape my impression on brands. But let’s curb the enthusiasm and keep our feet on the ground, as its impact is blown largely out of proportion:

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Tying Web 3.0, the Semantic Web and Linked Data Together — Part 1/3: Web 3.0 Will Not Solve Information Overload

May 7th, 2009 by Greg Boutin

Over the past few weeks I have tried to dig deeper into the different concepts of semantic web, linked data, and web 3.0, to develop a better understanding of whether it matters, why, and what it all means from a web user angle. That led me to review recent articles in Nodalities magazine, attend discussions on Taxonomies, and talk to new startups. The Web 3.0 and Semantic Conferences are coming up and I thought that would also help me not to look too idiotic at the “Idiots’ Guide to the Semantic Web and Web 3.0″ panel I’ll be participating in………

One of the focuses of my quest was to try and assess whether, as Tim Berners-Lee put it over a year ago in an interview by Paul Miller, the Semantic Web is “open for business”. Another related goal was to try and compare the cost and benefits of Linked Data, an important component of the Semantic Web as most would agree (where people differ is whether it is a requisite or not). I’ll tackle that across this series of posts. (more…)

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