Posts tagged ‘lead conversion’

Why have a product manager and not a sales process manager?

October 29th, 2009 by Greg Boutin

If you still read magazines… you might have seen GotoMeeting’s “Do the Math” ad, comparing the cost of their service to that of a business trip. Brilliant.


Companies too have noticed and, in virtually every sector, they are leveraging ubiquitous electronic connectivity to chomp the cost of sales and improve lead generation and conversion rates. (more…)

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