Posts tagged ‘pitching’

The art of Inception for fundraising entrepreneurs (“Logos”)

June 23rd, 2011 by Greg Boutin
Inception-movie-poster

Image by Shing Yan via Flickr

In the movie Inception, any logical incoherence in the structure of a dream threatens to interrupt the dreamer’s suspension of disbelief – and wake them up. Pitching investors is a lot like incepting them: they need to (literally) buy into your dream. And likewise, the logic of your case must be flawless.

What makes it even harder is that, just like in the movie, most investors’ subconscious is militarized. Professional investors in particular, such as venture capitalists, have developed a fairly good BS detector, and will kick you out of their heads quickly if they detect logical impossibilities in your case. Friends and family are easier, but that’s because you’ve already overcome one of the key defense mechanisms: trust (we’ll come back to that point later in this series of post). Usually they will still turn you down if they don’t believe in your dream, though. (more…)

No Comments »

Web appsThe art of Persuasion for fundraising entrepreneurs (or what you can learn from Aristotle and Steve Jobs)

June 22nd, 2011 by Greg Boutin
Detail of The School of Athens by Raffaello Sa...

Image via Wikipedia

As a budding entrepreneur, you might have the best concept in the world, but if you can’t communicate it effectively and persuade others to believe in you and in your project, you will fail regardless. On the other hand, mastering Persuasion could make you the next Steve Jobs (who hasn’t heard of his “reality distortion” field?)

That is especially true in the context of fundraising. Unless you have a history of building successful startups (and even then), potential investors, clients and collaborators will judge you based in large part on the credibility and rigor of your business case. (more…)

2 Comments »