Posts tagged ‘product launch’

Tech vs. Biz Type Divide: Tackling the Number One Product Failure Driver Headfirst

July 3rd, 2009 by Greg Boutin

I am back after quite some time, my ability to blog being constrained by business requirements. I am indeed happy to report that Growthroute's activity is growing rapidly, with clients in the web 3.0 space in particular. I know, I know, I have not even published my thoughts about semtech yet. I was there for less than 2 days, but there were some interesting things I took away that I have not seen expressed anywhere yet, so I will blog briefly about that very soon.

In the meantime, I have just published the slides of a beta presentation I gave at Communitech, the innovation and entrepreneurship hub in the IT mecca that is Waterloo, Canada — and I believe it should be of particular interest to ventures in the semantic web and web 3.0, since it tackles the gap between techies and business people, discusses how that affects commercial success, and explores potential solutions. The post and slides can be found here. I welcome all constructive feedback, with few limitations on what constructive means.

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Vampires vs. Werewolves, Pirates vs. Ninjas, Techies vs. Marketers (Beta Talk at Communitech Next Week)

June 15th, 2009 by Greg Boutin

I was invited by Communitech in Waterloo to give a talk to their Product Management peer-to-peer group. It will take place next week, on June 26th at 10am. I will test a few themes I have been playing around with, on the topic of launching successful market hits. Here is the blurb, feel free to communicate this widely:

Vampires vs. Werewolves, Pirates vs. Ninjas, Techies vs. Marketers (BETA)

A beta discussion on creating market hits, with Greg Boutin, founder of Growthroute Ventures www.growthroute.com

On my left, mad-science Techies: “One really doesn’t need marketing if the product sells itself. Look at Apple etc.”. On my right: snake-oil Marketers. “It’s all about PR and advertising, not building things in the lab”. A rivalry as ancient as Vampires vs. Werewolves or Pirates vs. Ninjas. Let the fight begin (with Product Managers in the middle?)

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