ReadWriteWeb just wrote about my last post and relayed Twine’s response, which in a nutshell is that they saw a 20-25% traffic drop but that it doesn’t matter because they are all focused on version 2.0 which will free their traffic acquisition model from its dependence on Google rankings. Couple of immediate comments (also see comments on RWW site): Compete.com shows a 85%-90% drop, and so does Quantcast. They tend to be reliable in quantifying % changes and even Twine has endorsed them in the past. Twine has a huge incentive in downplaying this, since a drop of the scale Compete.com shows could lead to a withdrawal of investors’ support. So, until I see actual proofs, my assumption is that the 20-25% drop claim is a misrepresentation. (more…)



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