Thanks to a client request and a full redesign under way for the Growthroute’s website and blogs, I have done a fair amount of work and thinking lately on what constitutes a good website from a business standpoint. Some of the results are shared here, in the form of 10 questions. Your comments and inputs are invited.
- Does it tell visitors what the company does in 5 seconds or less?
- Does it cater specifically to the top groups you target, and is it organized around those audiences? Does it answer the main questions a typical group member would have?
- Does it tell visitors what the company does not do in 5s or less? Is it differentiated from your competition? (more…)