Posts tagged ‘social media’

10 questions to assess your website’s business performance

May 5th, 2010 by Greg Boutin
SAN ANSELMO, CA - MAY 09:  The Facebook websit...

Image by Getty Images via @daylife

Thanks to a client request and a full redesign under way for the Growthroute’s website and blogs, I have done a fair amount of work and thinking lately on what constitutes a good website from a business standpoint. Some of the results are shared here, in the form of 10 questions. Your comments and inputs are invited.

  1. Does it tell visitors what the company does in 5 seconds or less?
  2. Does it cater specifically to the top groups you target, and is it organized around those audiences? Does it answer the main questions a typical group member would have?
  3. Does it tell visitors what the company does not do in 5s or less? Is it differentiated from your competition? (more…)

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Social media as a marketing tool… among others

February 4th, 2010 by Greg Boutin
social wordle

Image by smemon87 via Flickr

A connection of mine just directed me, by good ol’ email, to a new book on social media. My friend knows I am thinking about the topic these days. This yet-to-be-released book puts marketing and social media in opposition, asserting that businesses must stop marketing and start engaging. The author positions himself as the “world’s authority on the topic”.

Yawn.

Social media is here to stay, no question. I use it every day, and it does occasionally help shape my impression on brands. But let’s curb the enthusiasm and keep our feet on the ground, as its impact is blown largely out of proportion:

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