What happened to Twine? Earlier this year, VentureBeat characterized Twine as an “early success”, based on information from Compete.com. ReadWriteWeb followed suit in March explaining that Twine could soon surpass Delicious.com. In May, Techcrunch made the observation that Twine had overtaken Friendfeed in traffic. Fast Company wasn’t as fast, but in June it echoed the comments with an article labelling Twine as “red-hot”.
Twine indeed surpassed Delicious in May and June. That was shortlived, however. Since then, the same source VentureBeat used to discuss Twine’s traffic, Compete.com, which Twine has endorsed a number of times, shows a huge drop in traffic. According to the traffic tracking application, Twine’s traffic would have been divided by 10 between an April peak of 2M unique visitors and the August number of just about 208,000. Quantcast, on its end, reports peaks in April and July above 500K “people”, together with a similar drop in August with 50,000 visits only. I don’t know which source is correct about the volumes, or how their definitions of unique visitors and people differ, but the trend is what matters and it is striking. Alexa, generally much less reliable, doesn’t show a huge drop, although it doesn’t show any increase either.
According to all 3 sources, Twine is now back well below Delicious and Friendfeed. Have you read anything about that? I haven’t. (more…)