Growth Times

I was invited by Communitech in Waterloo to give a talk to their Product Management peer-to-peer group. It will take place next week, on June 26th at 10am. I will test a few themes I have been playing around with, on the topic of launching successful market hits. Here is the blurb, feel free to communicate this widely:

Vampires vs. Werewolves, Pirates vs. Ninjas, Techies vs. Marketers (BETA)

A beta discussion on creating market hits, with Greg Boutin, founder of Growthroute Ventures www.growthroute.com

On my left, mad-science Techies: “One really doesn’t need marketing if the product sells itself. Look at Apple etc.”. On my right: snake-oil Marketers. “It’s all about PR and advertising, not building things in the lab”. A rivalry as ancient as Vampires vs. Werewolves or Pirates vs. Ninjas. Let the fight begin (with Product Managers in the middle?)

Canadian entrepreneurs, Scale angels, blockbusters, canada, communitech, market hits, marketers, product developers, product development, product launch, techies, University of Waterloo, ventures, Waterloo