Posts tagged ‘web 3.0’

The next web to be user-centric (thoughts on David Siegel’s Pull book)

January 18th, 2010 by Greg Boutin

How much time do you waste searching for stuff on the web, or filling up forms with similar information over and over?

For all its might, utility, and growth, what we have today is a scattered web, a web of distant destinations, on which finding information requires a whole expedition across loosely-connected archipelagos of data, each with its own information requirements, rules of engagement, and gravitational attempts at capturing your time and money.

So, when David Siegel contacted me to review his upcoming book Pull: The Power of the Semantic Web to Transform Your Business, I was immediately attracted by his core premise, the creation of a web that would automatically wrap around us and serve us based on the actual characteristics and needs of our lives.



Semantic appsDiscussing the semantic portals of Eqentia with the gang

November 25th, 2009 by Greg Boutin
Image representing EQENTIA - as depicted in Cr...

Image via CrunchBase

Paul Miller has published the Semantic Web Gang podcast we recorded in November, in which we first talk about Eqentia with its CEO William Mougayar.

Eqentia is a web application offering pre-made vertical portals leveraging an ontology-based search engine to extract and distribute relevant information. (more…)

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Semantic appsTwine in freefall?

September 14th, 2009 by Greg Boutin
FORT BRAGG, N.C. (June 7, 2009) Military freef...

Image via Wikipedia

What happened to Twine? Earlier this year, VentureBeat characterized Twine as an “early success”, based on information from ReadWriteWeb followed suit in March explaining that Twine could soon surpass In May, Techcrunch made the observation that Twine had overtaken Friendfeed in traffic. Fast Company wasn’t as fast, but in June it echoed the comments with an article labelling Twine as “red-hot”.

Twine indeed surpassed Delicious in May and June. That was shortlived, however. Since then, the same source VentureBeat used to discuss Twine’s traffic,, which Twine has endorsed a number of times, shows a huge drop in traffic. According to the traffic tracking application, Twine’s traffic would have been divided by 10 between an April peak of 2M unique visitors and the August number of just about 208,000. Quantcast, on its end, reports peaks in April and July above 500K “people”, together with a similar drop in August with 50,000 visits only. I don’t know which source is correct about the volumes, or how their definitions of unique visitors and people differ, but the trend is what matters and it is striking. Alexa, generally much less reliable, doesn’t show a huge drop, although it doesn’t show any increase either.

According to all 3 sources, Twine is now back well below Delicious and Friendfeed. Have you read anything about that? I haven’t. (more…)


Linked Data, a brand with big problems and no brand management

July 22nd, 2009 by Greg Boutin

This post builds on the discussion that started on Twitter between Paul Miller and Ian Davis and quickly expanded to a few other folks. Paul subsequently wrote a blog post Does Linked Data need RDF?, and so did Ian Davis with The Linked Data Brand.

My turn:

I like Davis’s suggested approach of looking as Linked Data as a brand.

It made me realize something: this brand hasn’t been properly managed.

At this point in time, it’s clear that beyond its inner tech circle, Linked Data is more often perceived as a technology that has wasted a lot more R&D funding than it should have, than as a solution to a problem. (more…)


Attention Web 3.0 start-ups: redirect 25% of your R&D budget to market validation

July 9th, 2009 by Greg Boutin

In my observations on the Semantic Technology conference last month, I mentioned I would be blogging separately about the dire lack of investments by Web 3.0 start-ups in market understanding and marketing.

Before I start, let me signal some conflict of interest here: in the course of my job, I lead efforts on market understanding and positioning, brand awareness and lead generation. The idea is that developing my market is in the interest of start-ups with a stake in Web 3.0 and the semantic web. I get more business when they do :) But please do discount my words for this bias, and decide for yourself, when all is said and done, whether we have a solid case here or not.

My main claim with this post is that companies in the Web 3.0 and semantic web space are downright bad at filling unmet
needs, packaging their offer effectively and cutting through the market
noise to secure users and revenues. It even appears this incapacity to grow revenues has a direct impact on their
ability to make money (ok, it’s sunny outside, after five days of clouds there is no harm in having a little fun, is there? ;)

The large and growing number of players at SemTech told me that we are already in a crowded market. And yet: few real products, and very few sales. Most of the people there live on R&D funding from public institutions and overtrusting angels, not client receivables.

Why? (more…)